I’m in an Apple Commercial!

Fred at the Standout Jobs Office

Actually I’m just in today’s Gazette, on the front page of the business section. Not quite as viral as an Apple Commercial but close. ;-)

The subject is online recruiting (of course), specifically recruiting using social networks such as LinkedIn, Facebook, and online classifieds like Craigslist.

Montreal entrepreneur Fred Ngo, co-founder and chief technical officer of Standout Jobs, doesn’t profess the same enthusiasm for Facebook, preferring LinkedIn, a social network made for professional contacts.

But for his hiring needs, the free classified site Craigslist has proven much more effective.

“We put up a job ad on Craigslist and got applications within an hour. We have several resumés now,” Ngo said.

He’s still waiting for someone to respond to the ad he placed on Facebook, but he’s not ready to disavow it just yet. He still sees the benefit of announcing a job though his network of friends in a way that’s easy to pass on.

“Your friends know someone who knows someone who’s looking for a job,” he said.

And going directly to a candidate addresses a major shortcoming of job boards like Craigslist and Monster.com: The most skilled people are usually not looking for work. They’re already hired somewhere.

“And for the candidate, it feels better when someone reaches out to you rather than through some ad,” he said.

Click through to read the whole article.

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4 comments
  1. Hi Fred,

    Congratulations on the positive press coverage. A good news story in a publication like the Gazette coupled with the Apple commercial is a major coupe for your company. Congrats!

  2. Hiring psychology. That’s interesting.

  3. Fred said:

    Ian: I’m not *really* in an Apple commercial. ;-)

  4. Robert. said:

    Greetings, Mr. Ngo

    I did see you in the Gazette a few weeks ago as I was going through a stack of papers. I happen to be looking for work, but I can’t program much beyond my VCR. Do you have jobs for people like me?

    Nice to see you’re enjoying your latest start-up!

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